Effectively Managing Rental Properties

By Erin Cureton

Lear as much as you can about your rental market. The number one key to managing rental properties is to know your market place. What is your property worth as a rental? How nice is your rental versus others in the community? What types of extras are standard? Knowing the answers to these questions is usually the difference between renting your unit in 2 weeks or 6 months. The easiest way to find the answers to these questions is to call other rentals in your area and schedule a showing. Many times other land lords will help you, especially if you want to rent to better tenants. You want to view as many apartments near your property as you can so that you have information on the market that you are competing in.

Get to know the applicable landlord tenant laws in your area. This is very important. Not much more to say. Get the laws. Read the laws. Follow the laws. If you don't, you could lose a lot of money.

Why would anyone pay for an ad in a local paper? For the past 2 years, I have put 0 "FOR RENT" signs in my front yards. I advertise on Craigslist, Plugged-In, and other local websites that cater to higher end renters. (This is another reason you want to know the marketplace.) These websites typically attract a higher quality tenant. This tenant is not a life time renter, but a young upwardly mobile professional needing a nice place to live. In this case, if you make your place a little nicer than the rest, you can often get a higher rent.

Ask for referrals & be willing to pay for them. My best advertisers are my current tenants. I make my places very nice and I stay on top of problems that arise quickly and in a friendly manner. This makes my tenants happy to refer their friends and family to my rental units. Another way to keep my tenants referring clients is by paying them to do so. I have a policy that if you refer a friend and that friend signs a 1-year lease, I will give you half off next months rent. This is a great program!

I am most concerned with evictions on a back ground check. It is a last resort for landlords. This means they have tried everything couldn't make it work. To me if someone has been evicted, they were terrible tenants. I don't want problems, I want income. In today economy no one is perfect, so I am very understanding when it comes to poor credit.

Many people buy a lease from an office supply store, these are cookie cutter contracts that may not fit your situation. I also think they send the wrong message to a Judge if you have a problem (which is the law was an after thought when we signed the lease.) Find a local attorney who has experience in residential real estate. Plus they may help refer you some business.

Be flexible on your rent. When it comes to rent, I am flexible. Let's say I want $800 per month for rent, but a tenant offers to pay $750 per month. If I wait I may be able to get more rent from another tenant. If however, I don't rent it this month, I just lost $750! It will take me 15 months at $800 per month to break even. If I don't rent it for two months, it will take me 30 months to make up that lost rent. This is where I think a bird in the hand is worth two in the bush. If I make a concession for lower rent, I will only do it if I get something in return, like the tenant agreeing to yard work or snow removal.

Hire a crew. I can fix just about any little problem that arises in my units, and I don't pay myself. However, I have three handymen who work part time. This way I am not inconvenienced by late night calls, evening calls, early morning calls, or Sunday calls. I have three In case I can't get a hold of the first two. My tenants are important to me, and so is my family. I have back ups so that I don't have to make a choice between them. When I have a family commitment I call my handymen. Everyone is happy, most importantly my family!

Stay on top of problems. The number 1 complaint from tenants is that their landlords are not responsive to problems that arise in their units. No one cares if the kitchen sink is clogged, as long as someone comes to fix it in a timely manner. Leave it clogged, and they will move out. I tell my tenants that all maintenance calls will be answered in person within 24 hours (see "Hire a Handyman") and I honor that commitment. Do this and you will have happy tenants.

Become a friend and your tenant will want to take care of your property. Thank your customers (your tenants). If I were selling copiers or pharmaceuticals this would be obvious. Why is renting an apartment any different? Sending a holiday card, or congratulating a tenant on the birth of a new child, you may be viewed as more of a friend than a landlord. Become a friend and your tenant will communicate problems to you rather than just moving out. Become a friend and your tenants will refer their friends to you. - 31387

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